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Prodiam

Co-director · D and D Diamonds CC (Procut DCW)

Molefi Letsiki.

Chairman, Diamond Dealers Club of South Africa.

Molefi Letsiki sits at the apex of South African diamond trading. Chairman of the DDCSA (the country’s WFDB-affiliated bourse). Executive committee of the World Federation of Diamond Bourses. Founding member of Young Diamantaires. CEO of the first majority-black-owned De Beers Sightholder in South African history. Co-director of the manufacturing entity that cuts every Prodiam stone.

Roles & offices

  • Co-director, D and D Diamonds CC. Holds a directorship on the South African Closed Corporation that trades as Procut DCW, the cutting works in Bedfordview where Prodiam stones are polished. Per the Jewellers’ Network public directory entry.
  • Chairman, Diamond Dealers Club of South Africa (DDCSA). The DDCSA is South Africa’s recognised diamond bourse and a member of the World Federation of Diamond Bourses (WFDB), the global self-regulatory body for the diamond trade. Member directory at diamonds.org.za/members.
  • Executive committee, World Federation of Diamond Bourses (WFDB). WFDB consolidates the world’s national bourses and sets the bilateral-trust framework that governs diamond-trade relationships across borders. Profile at wfdb.com/profile/molefi-letsiki.
  • Founding member, Young Diamantaires. The global next-generation diamond network founded in Dubai in 2016 with 500+ members across 25 countries. Letsiki is the African Coordinator and a founding member. ydts.org.
  • CEO, Molefi Letsiki Diamonds. Announced by De Beers in December 2022 as the first majority-black-owned De Beers Sightholder in South African history, covered by The Diamond Loupe, IOL Business Report, The Diamond Press, and across the SA business media. This is a separate company from D and D Diamonds CC; the two represent distinct rough-supply relationships with De Beers, both directly relevant to the South African beneficiation story.

What this means for Prodiam

D and D Diamonds CC, trading as Procut DCW, is the manufacturing entity behind every Prodiam stone. Its co-director is the chairman of the SA diamond bourse, an executive of the global WFDB, and a publicly-celebrated milestone-breaker in South African beneficiation. The reflected authority is genuine and publicly verifiable.

Letsiki’s role at the bourse and on the WFDB exec also means Prodiam operates inside the most stringent self-regulatory framework the diamond trade has, not as a member of convenience, but with an officer of the framework on its own directorship.

Independent press & profiles

The other co-directors

D and D Diamonds CC’s board comprises Darren Lance Etkind (founder and director of the Etkind operation), Molefi Letsiki, and Sandile Tshepo Swartbooi. The structure satisfies the SA citizenship-majority ownership requirement of the De Beers Emerging Beneficiation Customer (EBC) programme.

Read about Darren Lance Etkind → How DBCM EBC status works →