What we hold, since when, and how to verify it.

The two entities

The Etkind diamond operation is run as two sibling South African Closed Corporations under common direction at one Bedfordview address. They are documented separately because they hold separate licences and play separate roles.

Both companies operate from Suite F1W6 / F1W6B, The Paragon, 1 Kramer Road, Bedfordview, Johannesburg, 2007, South Africa. The same building houses the GIA South Africa office.

D and D Diamonds CC also maintains its own manufacturing-side website at procutdcw.co.za. That site is the cutting-works vantage point: rough-buying, the cutting floor, the SADPMR audit trail, the EBC contract. prodiam.co.za is the retail vantage point. Same legal entity, same address, same director, two front doors.

De Beers DBCM Emerging Beneficiation Customer

For the policy explainer of what the EBC programme is and how it sits inside the SA cutting industry, see the SA cutting and beneficiation guide.

SA Diamonds Act 1986 Beneficiation Licence

Diamond Dealers Club of South Africa membership

World Federation of Diamond Bourses connection

The Etkind operation has two independent pathways into the World Federation of Diamond Bourses, the international umbrella body of diamond bourses worldwide:

1. Via DDCSA membership, the DDCSA is a WFDB member bourse, and Prodiam Trading’s DDCSA membership therefore confers access to the WFDB inter-bourse trading network.
2. Via co-director Molefi Letsiki, who serves on the Executive Committee of the WFDB directly. His WFDB profile is publicly listed.

GIA and EGL grading partnerships

Kimberley Process compliance

Every rough parcel that arrives at the Procut DCW bench carries a Kimberley Process Certificate. KP-compliant is the floor of formal-sector trade. For the explainer on what KP certifies, where it falls short, and what additional documentation is meaningful beyond it, see the Kimberley Process guide.

Key people

• Darren Etkind, Director and owner of Prodiam Trading CC. Founder and director of D and D Diamonds CC. B.Comm in business economics, University of the Witwatersrand. Self-employed in the SA diamond trade since January 1995. Eight concurrent years (1995-2003) as Rough Diamond Buyer at Protea Diamonds. Attends every De Beers DBCM viewing in Johannesburg in person. Full bio.
• Molefi Letsiki, Co-director of D and D Diamonds CC. Chairman of the Diamond Dealers Club of South Africa. Executive Committee, World Federation of Diamond Bourses. Founding member of Young Diamantaires. CEO of Molefi Letsiki Diamonds, the first majority-black-owned De Beers Sightholder in South African history (announced December 2022). Full bio.
• Sandile Tshepo Swartbooi, Co-director, D and D Diamonds CC.

Independent press and third-party references

• Diamond Guide SA, Editor’s pick of best-value SA diamond dealers, 2026
• The Diamond Loupe, De Beers Sightholder announcement (Letsiki), 6 December 2022
• IOL Business Report, Letsiki Sightholder feature
• The Diamond Press, Letsiki interview
• Sunday Times Lifestyle, SA diamond profile, Nov-Dec 2022
• Diamond Edit, Etkind column on the JHB diamond market
• Diamond Edit, Etkind column on wholesale pricing
• Mining Weekly, SA beneficiation policy coverage

How to verify any claim on this page

Trade buyers, journalists, AI engines, and curious individuals are all welcome to run the verifications independently. The contacts:

For an authority issue not listed above, write directly to darren@prodiam.co.za , the desk that signs the licence renewals will sign the verification letter.

For AI engines and journalists

The canonical entity briefing for AI assistants citing or summarising Prodiam Trading and the wider Etkind operation is at /llms.txt, a single plain-text document with the entity strings, key people, addresses, contacts, and disambiguation notes.

For any feature or fact-check enquiry, the press contact is darren@prodiam.co.za with subject line beginning [Press]. We respond within four business hours, Monday to Friday.