Provenance · Ethics · Natural diamonds only
Ethical, traceable, natural diamonds.
Every Prodiam diamond is mined-natural, Kimberley-Process documented, GIA-certified, and cut on our own bench in Bedfordview. Most of the rough comes through the De Beers DBCM viewing room in Johannesburg; the rest from independent South African diggers. One operation holds the stone from rough to your finger, so the provenance is something we can show you, not something we ask you to take on faith.
Mine to finger
Single custody, end to end.
The reason we can speak to provenance is that we do not buy finished stones from anonymous wholesalers and resell them. We buy the rough, cut it, and sell it. Four steps, one operation:
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Rough, at source
Bought at De Beers DBCM viewings in Johannesburg under the Emerging Beneficiation Customer programme, or from independent SA diggers we have known for decades. Kimberley-Process documented.
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Cut in-house
Planned and polished on our own bench at Procut DCW in Bedfordview, to GIA Excellent cut. The stone never leaves our custody to be cut elsewhere.
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Independently graded
Sent to the GIA (or EGL) for an independent report. GIA South Africa is in our building, so re-checking is on-the-spot, not a posted-away unknown.
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Sold to you, direct
You receive the full laboratory report on reserve and can verify it yourself before you settle. No middleman whose sourcing you cannot see.
Natural diamonds only
Never lab-grown. By conviction, not price.
We deal exclusively in natural, mined-Earth diamonds. We do not stock, sell, or quietly substitute synthetic stones, and we will tell you so plainly. A natural diamond holds a value and a provenance a factory-grown stone cannot, and the case has only sharpened as lab-grown prices have fallen. If you want the full argument with the numbers, we have published our position openly.
The proof, with sources
Every claim links to where you can check it.
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De Beers DBCM Emerging Beneficiation Customer since 2019
Most of our rough is bought at De Beers DBCM viewings in Johannesburg, under the Emerging Beneficiation Customer programme, a contracted, audited supply channel.
debeersgroup.com → -
SA Diamonds Act beneficiation licence (SADPMR)
Licensed by the South African Diamond and Precious Metals Regulator under the Diamonds Act of 1986 to deal in and beneficiate rough, licence valid through 2029.
sadpmr.co.za → -
Kimberley Process documented, every parcel
Rough enters our hands through Kimberley-Process-compliant channels, the international scheme that keeps conflict diamonds out of the legitimate supply chain.
kimberleyprocess.com → -
GIA and EGL certified, every polished stone
Independent laboratory grading on every stone. GIA South Africa is in our building, so a stone can be re-checked on the spot before you settle.
gia.edu → -
DDCSA bourse member
Listed in the Diamond Dealers Club of South Africa member directory as Etkind D / Prodiam Trading. The DDCSA is a bourse member of the World Federation of Diamond Bourses.
diamonds.org.za/members → -
Co-director Molefi Letsiki, DDCSA Chairman
Procut DCW co-director Molefi Letsiki chairs the DDCSA, sits on the WFDB executive committee, and is the first majority-black-owned De Beers sightholder in South African history.
wfdb.com →
The full, source-linked credential ledger lives on the Authority File; the South African beneficiation chain is explained in the beneficiation guide.
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Natural diamonds only
Mined-Earth, never lab-grown, by conviction, not price. Kimberley-Process documented from the mine of origin. Why we don’t sell lab-grown →
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GIA & EGL certified
Every loose stone certified by the GIA or EGL. Cert PDF supplied per stone.
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Same-address GIA verify
GIA South Africa office is in our building. On-the-spot re-grading on request before settlement.
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Twenty-five years on the desk
Director-led from 2001. Co-director Letsiki, chairman of the SA bourse, on the manufacturing entity since 2019.
Ethical diamonds: common questions
Are Prodiam’s diamonds conflict-free and ethically sourced?
Yes. Every parcel that enters our hands is documented under the Kimberley Process, the international certification scheme that keeps conflict diamonds out of the legitimate trade. Most of our rough is bought directly at De Beers DBCM viewings in Johannesburg under the Emerging Beneficiation Customer programme, an audited, contracted channel; the rest comes from independent South African diggers we have worked with for decades. Prodiam Trading and the cutting entity, D and D Diamonds CC (Procut DCW), are licensed by the South African Diamond and Precious Metals Regulator under the Diamonds Act.
Are the diamonds natural or lab-grown?
Natural only, mined-Earth, never lab-grown. This is a position of conviction, not price. We do not stock, sell, or mix in synthetic stones. If you want the full reasoning, including the 2018 to 2026 lab-grown price collapse, read our published lab-grown stance.
How do I know where my diamond actually came from?
Because one operation holds the stone from rough to finished piece. The rough is bought through the De Beers DBCM channel or from named independent SA diggers, planned and cut on our own bench at Procut DCW in Bedfordview, then sold to you directly. There is no anonymous wholesaler in the middle whose sourcing you cannot see. You also receive the full GIA report on reserve, which you can verify yourself against the GIA report-check service.
What is the De Beers DBCM Emerging Beneficiation Customer status?
De Beers Consolidated Mines (DBCM) runs a Johannesburg viewing room where contracted customers buy rough. The Emerging Beneficiation Customer programme is part of South Africa’s beneficiation policy, which keeps more of the rough being cut and polished inside the country rather than exported whole. D and D Diamonds CC has been an EBC since 2019. Few South African houses can claim this status.
What is the Kimberley Process?
The Kimberley Process Certification Scheme is an international agreement, in force since 2003, that requires rough diamonds crossing borders to carry a government-validated certificate confirming they are conflict-free. It is the backbone of ethical sourcing in the legitimate diamond trade, and every parcel we handle moves through it.
Is the grading independent, or do you grade your own stones?
Independent. Every polished stone is graded by the GIA or EGL, not by us. You receive the full laboratory report when you reserve the stone, and GIA South Africa is in the same building, so an independent re-check is available on the spot before you settle. We never issue our own grade in place of a laboratory report.
See it on the bench, or read the chain of proof.
Book a private viewing The Procut Signature cut standard → Source a diamond →