Gold · Bought, benchmarked & shown · South Africa
Gold, valued honestly and benchmarked to the spot.
We buy gold jewellery at a published rate against the live LBMA gold price, from our diamond cutting house in Bedfordview. Stones in the piece are valued too, and paid on top.
The published rate · price updates daily from the live gold feed
This is what we pay. Work it out yourself.
The gold price, times your karat’s purity, times your weight, less our published 10%. Same rate for everyone, no haggling on the day. Weigh it on any kitchen scale to get your ballpark now.
Your estimate for today
R14 803
10 g × 75% × R2 193/g fine × 0.90
That is approximately what you would walk out with today for gold jewellery. The gold price moves every day; our published less-10% never does. Signed and designer pieces are valued case by case, usually above this floor: ask for a quote, no obligation.
Reference gold price R2 193/g fine, checked 25 July 2026. The live figure loads here and refreshes daily.
No fee, no obligation, no pressure. Bring someone with you if you like, and if the number does not suit you, you take your gold home. Most people are done in under an hour.
- 1 WhatsApp a photo and the weight Or just the weight and karat if it is stamped. Takes two minutes.
- 2 We agree a price and a time An honest figure against the day’s gold price, and a slot that suits you.
- 3 We test and weigh it in front of you XRF analyser reads the karat, calibrated scale confirms the weight. Any stones are valued on top.
- 4 We buy it and pay you out Figure in writing first. FICA-compliant bank transfer, typically cleared within 72 hours.
The short version
Your gold is worth the fine-gold price per gram times its purity times its weight, less an honest margin. We buy any karat, in almost any form, price it against the live spot, and show you the working rather than one blind number. And any stones are always valued and paid separately, which a gold-only buyer keeps. Everything below routes you to the detail: the value calculator, the sell pages, and the buy-back form.
Start here
Selling, valuing, or trading.
The published rate
We pay the live gold price, less 10%. Published, not negotiated.
your payout = grams× karat purity× live fine-gold price× 0.90
| Karat | Purity | We pay per gram |
|---|---|---|
| 24 ct | 99.9% | R1 971,70 |
| 22 ct | 91.7% | R1 809,27 |
| 18 ct | 75.0% | R1 480,25 |
| 14 ct | 58.3% | R1 151,24 |
| 9 ct | 37.5% | R740,13 |
Worked at a reference fine-gold price of R2 192,97 per gram of pure 24 ct gold, checked 25 July 2026. The live figure loads on this page and refreshes daily from the market feed.
- Gold jewellery. The live gold price less 10%. That is the published floor, and it is the same for everyone.
- Signed, designer and finished pieces. A signed or wearable piece is usually worth more intact than it is as metal, so it is valued case by case on its own merits and generally beats the published floor. Ask for a quote; there is no obligation either way.
- Diamonds and gemstones set in the piece. Valued separately against the Rapaport sheet and paid on top of the metal. Most gold buyers hand your stones back or ignore them. We are a diamond house, so we can price them and buy them.
Check us before you arrive. Weigh the piece at home and run the number yourself. A kitchen scale gets you the ballpark, not the last decimal, so on the desk our XRF analyser confirms the karat and our calibrated scale confirms the weight, in front of you. You get the figure in writing before anything is agreed. We buy outright: this is a sale, not a loan.
It is safe to bring it in
Carrying gold to an unfamiliar address is the real hesitation, so here is the honest answer. The Paragon is a secured diamond-industry building: armed security, access control at entry, and secure underground parking, so you walk from your car to the desk without stepping onto the street. The South African offices of GIA and EGL operate under the same roof. Viewings are private and by appointment, one client at a time. See how visiting works.
Where your gold actually goes
It does not disappear into someone else’s melting pot. Your metal is reclaimed and comes back as new jewellery, made at our SADPMR-inspected workshop. Stones we buy are re-set into new pieces, not discarded. Reclaimed gold carries a fraction of the footprint of newly mined gold, so buying it back keeps metal that already exists in circulation instead of sitting in a drawer.
WhatsApp a photo and the weight Submit it for a written valuation → Book a Bedfordview viewing →
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Twenty-five years in the trade
Director Darren Etkind on the desk since 1995. Co-director Molefi Letsiki, president of the South African diamond bourse (DGJASA), on the manufacturing entity since 2019.
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Same-address GIA verify
GIA South Africa office is in our building. On-the-spot re-grading on request before settlement.
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Insured delivery, SA & worldwide
Overnight across South Africa via Brink’s, G4S or our nominated jewellery courier. Insured worldwide dispatch via Ferrari Group and FedEx Custom Critical.
Why the number is better here
A diamond house, not a cash-for-gold counter.
The working is shown
The karat confirmed on our scale, the weight, the live spot we used and the margin, all shown to you, rather than one blind number you either take or leave.
Priced against the LBMA spot
The metal is valued on the live London gold-spot rate on the day, in rand, with the karat confirmed on our own scale.
Gold and diamonds together
A ring with a stone is two assets. The diamond is valued against Rapaport and paid on top of the metal, never quietly kept.
FICA-compliant, cleared fast
Verified bank transfer, full paperwork, typically cleared within 72 hours. Clean, traceable funds, not envelope cash.
Gold, plainly
Frequently asked questions.
What is my gold worth?
Its metal value is the day’s fine-gold price per gram times the purity of your karat times the weight, before the buyer’s margin. A gram of 9 ct is 37.5% of the fine-gold price, 18 ct is 75%. Our gold price per gram page has the full purity table and a calculator you can run on today’s figure. If a piece also holds a natural diamond, that is valued separately against the Rapaport sheet and paid on top.
Does Prodiam buy gold, or sell it?
We buy gold jewellery from the public, priced against the live LBMA gold-spot rate, with FICA-compliant settlement cleared in about 72 hours. On the selling side, our own fine jewellery is made in gold and platinum. What we do not do is buy raw, unwrought gold from the public, which is tightly controlled under South African law.
Why sell gold to a diamond house instead of a cash-for-gold shop?
A cash-for-gold shop hands you a single blind number, well under the real price, and if there is a stone in the piece it usually pays for the metal alone and keeps the diamond. Prodiam is a diamond house: we price the gold against the live spot, show you the working, the karat, the weight on our scale and the margin, and value any diamonds separately against the Rapaport sheet, paid on top. Ask for the number and compare us; we would rather you did.
Where are you, and how does it work?
Prodiam is at Suite F1W6, 1 Kramer Road, Bedfordview, on the east of Johannesburg, seen by appointment so there is no counter queue. Send a photo and the weight first for an indicative figure, bring the gold in or post it insured, and we confirm the karat and weight in front of you before making a firm offer. Settlement is by verified bank transfer with full FICA paperwork.
Find out what your gold is worth.
Run the calculator for an honest ballpark, or send a photo and the weight for a firm figure against the day’s spot. No obligation, and nothing charged for the valuation.