Gold buyers · Bedfordview, east Johannesburg
Gold buyers in Johannesburg who value the diamonds too.
Gold buyers in Bedfordview, minutes from Eastgate and an easy run from Sandton and the East Rand, paying a published rate against the day’s LBMA gold price. Any diamond in the piece is valued too, and paid on top. Coming from Pretoria or Centurion? Two honest routes here.
The published rate · price updates daily from the live gold feed
This is what we pay in Johannesburg.
The gold price, times your karat’s purity, times your weight, less our published 10%. Same rate for everyone, no haggling on the day. Weigh it on any kitchen scale to get your ballpark now.
Your estimate for today
R16 011
10 g × 75% × R2 372/g fine × 0.90
That is approximately what you would walk out with today for gold jewellery. The gold price moves every day; our published less-10% never does. Signed and designer pieces are valued case by case, usually above this floor: ask for a quote, no obligation.
Reference gold price R2 372/g fine, checked 26 August 2026. The live figure loads here and refreshes daily.
No fee, no obligation, no pressure. Bring someone with you if you like, and if the number does not suit you, you take your gold home. Most people are done in under an hour.
- 1 WhatsApp a photo and the weight Or just the weight and karat if it is stamped. Takes two minutes.
- 2 We agree a price and a time An honest figure against the day’s gold price, and a slot that suits you.
- 3 We test and weigh it in front of you XRF analyser reads the karat, calibrated scale confirms the weight. Any stones are valued on top.
- 4 We buy it and pay you out Figure in writing first. FICA-compliant bank transfer, typically cleared within 72 hours.
Why the number is better here
A diamond house, not a cash-for-gold counter.
Benchmarked and shown
The metal is priced against the live LBMA gold spot, with the karat confirmed on our scale and the margin shown to you, not one blind number you either take or leave.
Gold and diamonds
Selling a piece with a stone in it? We are a diamond cutting house first. The diamond is valued against Rapaport and paid on top of the metal, never pocketed.
By appointment, no queue
You are seen privately at the Suite F1W6 viewing room, not across a busy public counter. Karat and weight confirmed on our scale, in front of you.
Clean, traceable funds
FICA-compliant bank transfer, full paperwork, typically cleared within 72 hours. No envelope cash that could raise questions with your bank later.
The published rate
We pay the live gold price, less 10%. Published, not negotiated.
your payout = grams× karat purity× live fine-gold price× 0.90
| Karat | Purity | We pay per gram |
|---|---|---|
| 24 ct | 99.9% | R2 132,62 |
| 22 ct | 91.7% | R1 956,93 |
| 18 ct | 75.0% | R1 601,07 |
| 14 ct | 58.3% | R1 245,20 |
| 9 ct | 37.5% | R800,53 |
Worked at a reference fine-gold price of R2 371,95 per gram of pure 24 ct gold, checked 26 August 2026. The live figure loads on this page and refreshes daily from the market feed.
- Gold jewellery. The live gold price less 10%. That is the published floor, and it is the same for everyone.
- Signed, designer and finished pieces. A signed or wearable piece is usually worth more intact than it is as metal, so it is valued case by case on its own merits and generally beats the published floor. Ask for a quote; there is no obligation either way.
- Diamonds and gemstones set in the piece. Valued separately against the Rapaport sheet and paid on top of the metal. Most gold buyers hand your stones back or ignore them. We are a diamond house, so we can price them and buy them.
Check us before you arrive. Weigh the piece at home and run the number yourself. A kitchen scale gets you the ballpark, not the last decimal, so on the desk our XRF analyser confirms the karat and our calibrated scale confirms the weight, in front of you. You get the figure in writing before anything is agreed. We buy outright: this is a sale, not a loan.
It is safe to bring it in
Carrying gold to an unfamiliar address is the real hesitation, so here is the honest answer. The Paragon is a secured diamond-industry building: armed security, access control at entry, and secure underground parking, so you walk from your car to the desk without stepping onto the street. The South African offices of GIA and EGL operate under the same roof. Viewings are private and by appointment, one client at a time. See how visiting works.
What we do with what we buy
We buy the metal outright and pay you the published rate on the spot. What we make at our own SADPMR-inspected bench is new jewellery, and any stones in a piece we buy are re-set into new work rather than discarded. Gold that is already above ground and back in circulation carries a fraction of the footprint of newly mined metal, which is a better outcome than a drawer.
WhatsApp a photo and the weight Submit it for a written valuation → Book a Bedfordview viewing →
-
Twenty-five years in the trade
Director Darren Etkind on the desk since 1995. Rough bought at De Beers DBCM viewings under the Emerging Beneficiation Customer programme since 2019.
-
Same-address GIA verify
GIA South Africa office is in our building. On-the-spot re-grading on request before settlement.
-
Insured delivery, SA & worldwide
Overnight across South Africa via Brink’s, G4S or our nominated jewellery courier. Insured worldwide dispatch via Ferrari Group and FedEx Custom Critical.
Where clients come from
Sell gold across greater Johannesburg and the East Rand.
The Bedfordview bench is central to the east of the city. Clients drive in from across greater Johannesburg; those further out send photos and weights first and post pieces via insured Brink’s courier.
- Bedfordview
- Edenvale
- Germiston
- Kempton Park
- Eastgate
- Sandton
- Rosebank
- Greenstone
- Modderfontein
- Alberton
- Boksburg
- Johannesburg CBD
Not in Johannesburg? We buy from sellers across South Africa by insured courier, with the same LBMA-benchmarked valuation and FICA-compliant settlement.
Visit the bench
By appointment, Bedfordview.
Prodiam · Suite F1W6, 1 Kramer Road, Bedfordview, Johannesburg
Private viewing room, seen by appointment so there is never a queue. Message first with a photo and the weight and we will have an indicative figure ready before you arrive.
Selling gold in Johannesburg
Frequently asked questions.
Where can I sell gold in Johannesburg for the best price?
Sell to a buyer who prices transparently and values the whole piece, not one who hands you a single blind number. Prodiam is a working diamond cutting house in Bedfordview, on the east side of Johannesburg. We confirm your karat and weight on our own scale, in front of you, price the metal against the day’s LBMA gold spot, and show you the full working before you decide. And because we are a diamond house, any stones in the piece are valued too, against the Rapaport sheet, which a gold-only buyer keeps.
Are you gold buyers “near me” if I am on the East Rand or in Sandton?
Bedfordview sits right on the east of Johannesburg, minutes from Eastgate, Edenvale and Germiston, and an easy run from Sandton, Boksburg and the wider East Rand. We see clients by appointment at the Suite F1W6 viewing room at 1 Kramer Road, so there is no counter queue. If it is easier, send photos and weights first on WhatsApp and we will give you an indicative figure before you drive in.
Do you buy gold and diamonds together?
Yes, and that is exactly where we are different from a pure gold-buyer. A gold ring with a natural diamond is two assets. Most gold buyers pay you only for the metal and quietly keep the stone. As a diamond cutting house we value the diamond against the Rapaport sheet and the gold against the LBMA spot, and pay you on both. Bring the whole piece.
How is Prodiam different from other gold buyers in Johannesburg?
Many buyers quote a single blind number. We are a diamond house: we re-cut and re-set the stones we buy and value the metal against the live spot, so we price the assets themselves and show you the maths. The trade-off is that we work by appointment and settle by FICA-compliant bank transfer, not instant cash over a counter. What you gain is a transparent, benchmarked number, any diamonds valued on top, and clean, traceable funds.
What do I bring to sell gold in Bedfordview?
Bring the gold, your ID, and proof of your bank account for FICA. If any piece has a diamond certificate (GIA, EGL, IGI, HRD), bring that too. You must be the legal owner, or hold written authority to sell on the owner’s behalf. We confirm karat and weight on our scale, price against the day’s spot, and settle by verified transfer, typically cleared within 72 hours.
Get today’s figure for your gold.
Submit my gold for valuation How selling gold works → Value it yourself →