Concierge Prodiam replies within four business hours, Mon–Fri. Insured overnight delivery across South Africa.

Prodiam

Custom Engagement Rings · Showroom register

Custom engagement rings, Bedfordview, made by the people who cut the stone.

Designed with you. Manufactured in our Bedfordview workshop. The centre stone cut at Procut DCW from rough sourced direct at De Beers. Concierge consultation by appointment with Darren Lance Etkind.

Book a consultation with Darren Email Darren directly → Browse ProJewel pieces →

  • Only natural diamonds

    Mined-Earth, never lab-grown. Kimberley Process documented from the mine of origin.

  • GIA & EGL certified

    Every loose stone certified by the GIA or EGL. Cert PDF supplied per stone.

  • Insured overnight delivery

    Brink’s, G4S or our nominated jewellery courier across South Africa. Ferrari Group / FedEx Custom Critical international.

  • Twenty-five years on the desk

    Director-led from 2001. Co-director Letsiki, chairman of the SA bourse, on the manufacturing entity since 2019.

How it works

  1. 01

    Brief

    Concierge consultation with Darren. Your preferences for centre stone (shape, carat, colour, clarity), setting style, metal, finger size, budget, and timeline.

  2. 02

    Stone

    Centre stone selected from the Procut bench or commissioned specially. GIA cert provided. Side-stone pavé matched in-house.

  3. 03

    CAD

    Computer-aided design renders sent for sign-off. Adjustments until you’re happy.

  4. 04

    Wax & cast

    Wax model approved. Casting in 18k white, yellow, or rose gold, or platinum.

  5. 05

    Set & finish

    Setting at the bench. Hand-polishing to a mirror finish. Quality control under loupe and microscope.

  6. 06

    Hand-over

    Presentation at Bedfordview by appointment, or insured courier delivery. GIA cert plus full provenance paperwork included.