Concierge Prodiam replies within 24 hours, Mon–Fri. Insured overnight delivery across South Africa, and insured worldwide dispatch.

  • Natural diamonds only

    We sell natural diamonds and diamond-set jewellery. Ask us about the grading report and available origin documentation for your chosen stone. Why we don’t sell lab-grown →

  • Independent grading reports

    The grading laboratory is shown per stone. Review its report and the individual diamond before choosing; sourced examples can include GIA, EGL and IGI.

  • Insured delivery, SA & worldwide

    Overnight across South Africa via Brink’s, G4S or our nominated jewellery courier. Insured worldwide dispatch via Ferrari Group and FedEx Custom Critical.

  • 14-day in-person exchange

    In-person sales at the viewing room come with a 14-day exchange courtesy on stock pieces. Distance-sale CPA cooling-off applies.

Everything the bench does, for the whole life of a piece

Most jewellers sell the ring and stop there. Prodiam’s bench stays with the piece: it designs and makes it, resizes and repairs it, values it, upgrades it and, if the day comes, buys it back. Each service has its own page.

What a first visit is like

Prodiam works from a viewing room, not a shopfront: Suite F1W6, The Paragon, 1 Kramer Road, Bedfordview 2007. The Paragon is a secured diamond-industry building with armed security, access control at entry and secure underground parking, so you walk from your car to the viewing room without stepping onto the street.

Viewings are strictly by appointment and private, one client at a time, with no pressure and no obligation; allow about 45 minutes to an hour. The quickest way to book is WhatsApp, with your name and roughly what you want to see. Visiting the viewing room covers parking, the intercom and bringing someone with you.

Why a jeweller with its own cutting bench

Prodiam is a diamond dealer and cutting house as well as a jeweller, and a member of the DGJASA (formerly the Diamond Dealers Club of South Africa). Its sister cutting works, D and D Diamonds CC trading as Procut DCW, has been a De Beers Emerging Beneficiation Customer since 2019.

Some diamonds are cut in-house and others are sourced through the certified trade; either way the stone is priced against the Rapaport list and quoted as a firm rand figure including VAT before any work begins, and every polished stone is graded by GIA or EGL, never by Prodiam itself. GIA South Africa’s laboratory is in the same building, so an independent report is never far away.

Across Johannesburg, and remotely

Bedfordview is about ten minutes from OR Tambo International, and clients come from Sandton, Rosebank, Pretoria, Centurion and the rest of Gauteng to the one viewing room; there are no branches. If you would rather not travel, the same consultation happens on video or WhatsApp, and finished pieces are delivered insured across South Africa via Brink’s or G4S. The remote route sets out each step, and diamonds in Johannesburg covers buying a loose stone.

Jewellers in Johannesburg: common questions

Which jewellers in Johannesburg can remodel old or inherited jewellery?

Prodiam remodels old and inherited jewellery on its own bench in Bedfordview. An heirloom redesign keeps the stones that matter, re-sets them in a new design in 18k gold or platinum, and is quoted as a complete piece before any work begins. A chipped or dated stone is assessed with what a recut could gain in mind, because the cutting works is part of the same operation.

Send photos on WhatsApp first, or bring the piece to a viewing by appointment.

Where in Johannesburg can I get a second opinion on a diamond another jeweller has quoted me?

Send Prodiam the specification and the GIA report number, and the desk returns a firm like-for-like rand quote on the same certified specification, including VAT and referenced to the Rapaport list, so you can see whether the first quote is fair. To check the stone itself, bring it and its report to the Bedfordview viewing room; GIA South Africa’s laboratory is in the same building if you want a full independent report.

Where in Johannesburg can I have a diamond checked before I pay for it?

Start with the laboratory report number and look it up on the lab’s own website, then match the stone to that report: any laser inscription, the measurements and the grades should all agree. Prodiam’s verification guide sets out how, and the Bedfordview viewing room will look at a stone with you.

For a full grading or treatment screening, GIA South Africa and EGL South Africa both have laboratories in The Paragon, the building Prodiam works from.

Which jewellers in Johannesburg take old gold or an old ring as part payment for a new diamond ring?

Prodiam does. Old gold is bought at a published rate, the live gold price less 10% on the melt value, tested in front of you, and any diamonds in the piece are valued separately against the Rapaport list; that value can go towards a new piece made on the same bench. An old engagement ring can also be traded in whole, or you can keep its centre stone and replace only the setting.

Where can I get my engagement ring valued in Johannesburg?

A written insurance valuation comes with every Prodiam piece. For a ring bought elsewhere, Prodiam gives a selling valuation, the number the desk would actually pay, on a 48-hour process. An insurance replacement value and a selling value are different documents that can sit far apart, so the desk tells you which one you need before any number is quoted.

Which jewellers in Johannesburg are good for first-time buyers who know nothing about diamonds?

At Prodiam a viewing is private, one client at a time, with no pressure and no obligation. The person who knows the stones shows you certified diamonds side by side, reads the report to you line by line, and explains which grades change the look and which only change the price. Allow about 45 minutes to an hour, and read the first-time buyer’s guide beforehand if you would like the basics first.

Can a jeweller in Johannesburg show me my ring in 3D or CAD before it is made?

Yes. In Prodiam Atelier you can explore designs in 3D, change the setting and the metal, and save a design summary to brief the bench. The setting is then drawn up, by CAD render where it helps, and adjusted until you sign it off before anything is cast. A made-to-order engagement ring usually takes three to five weeks from the approved brief.

Where can I sell a diamond ring quickly but safely in Johannesburg?

Prodiam buys diamonds and diamond jewellery by appointment in a secured building in Bedfordview. The stone is valued against the Rapaport list on the day with the working shown, a selling valuation takes about 48 hours, and once you accept, cleared funds follow within 72 hours by verified bank transfer, FICA-compliant, never envelope cash. You can start by sending photos and any certificate on WhatsApp.

Page updated: 4 November 2026.