Sell jewellery to Prodiam · Bedfordview, Johannesburg
Sell your jewellery to the people who remake it.
A piece of jewellery is almost always two assets: the stones and the metal. A pawnshop pays you a fraction and keeps the difference. Prodiam is a working cutting house and refiner, we re-cut the diamonds and refine the gold, so we value both honestly, against public benchmarks, and show you the working before you part with anything.
Why the number is fairer
Two values, added up honestly, not one blind number.
The stones
Natural diamonds are benchmarked to the Rapaport price list on the day, with documented adjustments for cut, clarity, colour, fluorescence and certification. Uncertified stones can be re-graded through GIA South Africa in the same building.
The metal
Gold and platinum are valued on weight times purity times the day’s metal spot, and refined in-house. So the setting is never treated as worthless, it carries real, measured value.
Paid on both
You are paid for the stone and the metal separately and transparently. A gold-only buyer keeps your diamond; a diamond-only buyer ignores your gold. We are both, so nothing is left on the table.
What we buy
Diamond, gold, estate, signed, broken.
Diamond jewellery
Engagement rings, eternity bands, tennis bracelets and necklaces, studs, pendants. The natural diamonds are valued against the Rapaport sheet, the gold or platinum against the metal spot, and you are paid on both.
Gold & fine jewellery
Chains, bangles, signet rings, brooches, cufflinks, charm bracelets, earrings. Worn, dated or unfashionable makes no difference; the metal is valued on its content and refined in-house.
Estate & inherited pieces
Whole estates, partial estates or a single inherited item. We work with executors, deceased-estate attorneys and beneficiaries, settle direct to the estate account, and keep a photographic record of every piece valued.
Signed & period jewellery
Cartier, Tiffany, Boucheron, Bulgari, Graff, Harry Winston, Chopard and other named houses. Provenance papers help but are not essential. Where a piece carries a real maker premium, we tell you.
Broken & single pieces
One earring, a snapped chain, a stone loose from its setting, a ring that no longer fits. We dismount stones, refine metal, and pay on each component honestly, nothing written off for being incomplete.
What we cannot value: lab-grown or synthetic diamonds (no comparable resale market today), cubic zirconia, moissanite and other simulants, and costume jewellery with no precious-metal content. If you are unsure what you have, send a photo and we will tell you honestly.
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Twenty-five years in the trade
Director Darren Etkind on the desk since 1995. Co-director Molefi Letsiki, president of the South African diamond bourse (DGJASA), on the manufacturing entity since 2019.
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Same-address GIA verify
GIA South Africa office is in our building. On-the-spot re-grading on request before settlement.
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Insured delivery, SA & worldwide
Overnight across South Africa via Brink’s, G4S or our nominated jewellery courier. Insured worldwide dispatch via Ferrari Group and FedEx Custom Critical.
How it works
From photo to cleared funds, four steps.
- 01
Send photos & any papers
Use the buy-back form or WhatsApp. Clear photos front and side, any hallmark, and any diamond certificate. Note anything you know about the piece’s history.
- 02
Indicative valuation, in 48 hours
We reply with a rand range, the diamonds against Rapaport and the metal against spot, with the assumptions written out. Free, no obligation.
- 03
Inspection & firm offer
Bring the piece to Bedfordview by appointment or send it via insured Brink’s courier. We inspect under loupe and microscope, confirm the metal on our scale, and issue a firm offer.
- 04
Cleared funds, or an upgrade
On acceptance, FICA-compliant settlement clears in about 72 hours for SA sellers. Or put the value toward a new piece under the Upgrade Promise. Your choice.
Selling jewellery in South Africa
Frequently asked questions.
Where can I sell jewellery in South Africa for a fair price?
Sell to a manufacturer, not a reseller. A second-hand dealer or pawnshop discounts your jewellery for the risk of holding and re-selling it as-is, so their offer is a fraction of the real worth. Prodiam is a Bedfordview cutting house: we re-cut, re-set and re-supply the diamonds and refine the metal, so we value the assets themselves. Diamonds are benchmarked to the Rapaport sheet, gold and platinum to the metal spot, and the working is shown to you before you decide.
How much is my second-hand jewellery worth?
A piece of jewellery is usually two values added together: the metal and the stones. The metal is its weight times purity times the day’s spot price. Natural diamonds are valued against the Rapaport sheet with documented adjustments for cut, clarity, colour and certification. Costume value, brand markup and the original retail price do not carry over, what you are paid is the honest asset value, benchmarked to public references rather than an opaque margin.
Can I sell jewellery I inherited or from a deceased estate?
Yes, this is a large part of what we do. We work with executors, deceased-estate attorneys and family beneficiaries, with FICA-compliant settlement paid direct to the estate account and a photographic record of every item valued. You must be the legal owner or hold written authority (letters of executorship, or the owner’s written mandate). Everything is handled confidentially, and there is no obligation to sell after a valuation.
Do you buy jewellery without the diamond certificate?
Yes. A certificate helps us give a tighter figure up front, but if a stone is uncertified we can submit it to GIA South Africa, in the same building as our bench, and re-grade it before final settlement, faster than couriering it elsewhere. Either way the diamond is Rapaport-benchmarked and the metal is priced against the day’s spot.
Is a jeweller different from a pawnshop when selling jewellery?
Fundamentally, yes. A pawnshop values your jewellery at its resale-as-is risk and often pays a small fraction of true worth, in instant cash. As a manufacturer-direct cutting house and refiner, we value the diamond and the metal on what they are actually worth, because we can re-cut, re-set and refine, and we settle by verified bank transfer with full FICA paperwork. The trade-off is that we work by appointment to a benchmark, not cash over a counter, but the number is honest and the funds are clean.
What if I would rather upgrade than take cash?
Then trade up instead. Our Upgrade Promise lets you put the value of an existing piece toward something larger or rarer at the bench, with Prodiam-original stones earning the highest credit. Many clients sell one inherited piece and put it toward a ring they will actually wear. Tell us which you would prefer and we will show you both numbers.
Find out what your jewellery is really worth.
Send a photo for an honest, no-obligation figure, benchmarked to Rapaport and the metal spot. Sell for cleared funds, or trade it up.
Submit my jewellery Selling gold → Selling a loose diamond →